What Are Cookies

As is common practice with almost all professional websites, our site uses cookies, which are tiny files that are downloaded to your device, to improve your experience. Cookies are used to provide visitors access to various functions. The cookies do not cause damage to your device in any way.

This document describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to the site. It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use.

The use of cookies on our website aimed for better navigation experience of visitors to our website and to provide personalized web pages to reflect the needs and interests of the visitor.

Cookies can also be used to export anonymous, aggregated statistics that allow us to understand how visitors use the website and help us improve the structure and its content. These cookies can not verify the identity of the visitor.

Types and Categories of Cookies

There are two types of cookies, persistent cookies and session cookies.

Session Cookies expire and no longer have any effect when you close your browser. Persistent Cookies remain on your device until you erase them or they expire.

The two types of cookies can be distinguished in five categories:

1. Strictly Necessary Cookies. These are essential in order to enable you to use certain features of the website, such as submitting forms on the website. They are cookies related to security reasons. IP Address, Browser Type, user’s Device Type and other related information to identify attempts of hacking / violation or attack. They are necessary for the quality assurance of the smooth operation of the website. User experience cookies are also included, related to the browser, for helping the website to work correctly on your device without issues. These cookies do not concern personal data.

2. Functionality Cookies. These are used to allow the website to remember choices you make (such as your language) and provide enhanced features to improve your web experience.

3. Analytical / Navigation Cookies. These cookies enable the site to function correctly and are used to gather information about how visitors use the site. This information is used to compile reports and help us to improve the site. Cookies gather information in anonymous form, including the number of visitors to the site, where visitors came from and the pages they viewed.

4. Performance/Analytics Cookies. These cookies collect aggregated information anonymously, in a form that does not allow direct association with a particular person. This information helps improve websites by identifying any problems that visitors may encounter during their visit and by learning which pages they visited.

5. Targeting Cookies. These cookies are used to provide ads more relevant to you and your interests. It can be used for targeted advertising/ offers. They usually placed to remember your visit to a website and share that information with other marketing channels..

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser’s “Help” option on how to do this). Be aware that disabling cookies may affect the functionality of this and many other websites that you visit. Therefore, it is recommended that you do not disable cookies.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. Our site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so that we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

Google Analytics

Google Analytics is Google’s analytics tool that helps our website to understand how visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies, to help show more relevant ads on Google properties (like Google Search) and across the web and to measure interactions with the ads Google shows.

Learn more about Analytics cookies and privacy information.

Use of IP Addresses. An IP address is a numeric code that identifies your device on the Internet. We might use your IP address and browser type to help analyze usage patterns and diagnose problems on this website and to improve the service we offer to you. But without additional information your IP address does not identify you as an individual.

Your Choice. When you accessed this website, our cookies were sent to your web browser and stored on your device. By using our website, you agree to the use of cookies and similar technologies.

UTM - Policy

-What is UTM?

UTM (Urchin Tracking Module) parameters are essential tools in digital marketing for tracking the effectiveness of online campaigns. They allow website owners to identify the source, medium, campaign, and other relevant information about incoming traffic. However, to maintain clarity, consistency, and privacy, we establish a policy for using UTM parameters.

-Purpose:

The primary purpose of using UTM parameters is to accurately track the performance of marketing efforts. By appending specific tags to URLs, marketers can analyze which campaigns, channels, or platforms are driving traffic, conversions, and other key metrics.

-Data Protection:

a. Privacy: We respect user privacy by avoiding the collection of sensitive information through UTM parameters.

b. Compliance: We adhere to relevant data protection regulations such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act) when handling UTM parameter data.

-Records:

We are collecting data only for statistic metrics. Measurement data is not associated with personal data. Recording will only take place if you accept the privacy and cookie policies.

More Information

Hopefully the above information has clarified things for you. As it was previously mentioned, if you are not sure whether you want to allow the cookies or not, it is usually safer to leave cookies enabled in case it interacts with one of the features you use on our site. However, if you are still looking for more information, then feel free to contact us via email at dpo@pegasosis.com.